Why we buy things? Why we buy what we eat? Why we buy the new iPod? We´re constantly taking decisions, like what to write in this blog, the same happens when you are deciding what to buy. This is the task of the marketer, the task of unveiling the customers’ mind.

For sure there are not unique responses for those questions above-mentioned and it´s not my intention to solve them in this posting; because we will need more than a mere posting for discussing the theme.

However, as an inexperienced marketer I would like to share some of my thoughts:
The experience of buying things in the Dolphin mall or Saw Grass Mill or whatever shopping store you like, with all kind of symbolisms, propaganda and of course discounts, “maybe” is similar to a web-based shopping store. I say “maybe” because we´re different kind of customers and some could simply agree or disagree with me. My point here is the internet user is starting feeling that the internet is “humanizing” more and more as time goes by. In the internet, we can found virtual walk, interactivity, social media, excellent presentation quality, and so on, and as more human the internet becomes more rewarding will be the experience that potential shopper will find.

Another example of this trend is Fresh Direct, which sells online grocery, are employing experts who test the freshness of the product and this way are reducing the fact that the customer is not touching the product. I also like the strategy applied by Fresh Direct for creating more sales, using a system that tracks each customer´ past purchases and presents them on screen for re-ordering or the YMAL tool, You-Might-Also-Like, which makes recommendations for buying more products.

Technology has been changing the way customer behaves, causing that our web experience change with the time as new forms of technologies, ways of communications and interaction affect our perceptions, needs and wants.

Therefore, some authors like Seth Godin has been proposing new Ps for e-marketing